Under the hood, everything revolves around a glorious Sony 24.2 MP BSI full frame image sensor, which produces sharp, vivid and contrasty JPEGs and RAW files, with tons of dynamic range. Sitting underneath the megapixel monster a7RIII/IV and the speed demon a9, two expensive cameras that, although enticing, are rather specific in their usage, the a7III offers class-leading technology at a surprisingly affordable price (see latest discounts here). It has its quirks, but for the most part, it’s ideal.ĭespite being the company’s ‘entry-level full frame’ camera, the Sony a7III is still the model that’s caused the most waves in the camera industry since its release in February 2018. If you’re thinking about switching to Sony, or contemplating a move to mirrorless from DSLRs, don’t waste your time any more – the Sony a7III is pretty much your perfect full frame mirrorless camera. If there was ever a camera that caused the most photographers to switch to a mirrorless system, this is most certainly it. Make no mistake – the Sony a7III is the camera that started a revolution.
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